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What Moves Me
Learning. Evolving.
Challenging myself. Listening. Stories. Connecting.
Community. Sharing. Traveling. Gratitude. Music.
SUGAR. My loving husband, daughter and step-daughter. Helping
people live a life they love. My dad’s poetry and
grace. My mom’s loyalty and support. Random acts of
kindness. Love, any way I can give and get it.
My Mission
To know
people and be known by people. To love and be loved.
To foster self-expression.
Career Facts and Figures
Dana is a founder of Defineum
and leads high-impact executive coaching programs
for individuals and groups. Prior to founding
Defineum, Dana worked for twenty years as a PR
strategist. She helped launch Kayak.com as Vice
President, Communications and was the Communications
Director for the Trickle Up Program, an
international NGO working to alleviate poverty
through microenterprise development. Prior to that,
Dana worked as Senior Vice President at Robinson
Lerer & Montgomery and previously served as Managing
Director for the Gable Group in Los Angeles.
Dana’s clients included Nintendo of America, Disney,
Sprint PCS, RealNetworks, Yamaha, and Hewlett
Packard, among many others.
Defineum is Dana's second
entrepreneurial venture. Prior to Defineum, Dana
owned and operated an image consultancy helping
professionals use their image as a tool for
communication. She also built a successful jewelry
company that sold her designs through fine stores
across the U.S. Her work was featured on the hit
show “Gossip Girl” and “Guiding Light” and worn by
celebrities, including indie actress Lili Taylor and
soap opera star Signy Coleman.
Dana has extensive personal
development training from esteemed institutions,
such as Landmark Education, Touchstone
Communication, the Creativity and Personal Mastery
Institute and The School of Practical Philosophy.
She is also a graduate of the Ackerman Institute for
the Family’s Foundations in Family Therapy program.
A cum laude graduate, Dana received a bachelor’s
degree in English from Arizona State University in
1989 and has also studied at the University of
Maryland, University of London, the Fashion
Institute of Technology and the Image Institute of
New York. Dana lives in Rye with her husband, young
daughter and step-daughter.
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